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Stay Cool and Protected: Discover Kristen's SOUTHWEST Polarized Sunglasses
There's something undeniably magical about summer. The sun shines, blue skies stretch endlessly, and outdoor adventures beckon. It's the...
May 27, 20241 min read


Innovation & Growth: Unpacking the Success of Wenzhou International Optics Fair 2024
As we delve into the highlights of this year's China Wenzhou International Optics Fair, one thing is clear: the event was a resounding...
May 27, 20242 min read


A Spectrum of Style: Discover the Season's Hottest Eyewear Colours
We are excited to present the latest colour trends in eyewear. This season, bold solid colors are making a strong comeback. Our new...
May 23, 20241 min read


Summer Essentials: Experience Stylish Comfort with SOUTHWEST Sunglasses!
As the sun shines brighter and the days grow longer, it's the perfect time to revamp your eyewear collection with a pair of stunning...
May 22, 20241 min read


Navigating the Global Eyewear Supply Chain: A Look Ahead to WOF 2024
As the 22nd China Wenzhou International Optics Fair approaches on 10-12 May 2024, my expectations are high for this prestigious event....
Apr 29, 20242 min read


The Future of Eyewear: Independent Brands Take Center Stage at Vision Expo East 2024
This past weekend, the 2024 Vision Expo East took place in NYC and it was clear that independents were the true stars of the show. The...
Mar 19, 20242 min read


Style and Comfort: A Closer Look at Deo's New SOUTHWEST Glasses
Deo just purchased a new pair of SOUTHWEST glasses from Kniaziew Optometry, and he couldn't be happier with his choice. As someone who is...
Mar 7, 20242 min read


Unlocking Opportunities: What to Expect at Vision Expo East
I am eagerly anticipating the upcoming Vision Expo East in New York City next week. After recently attending MIDO in Milan, I must say...
Mar 5, 20241 min read


Fashion-Forward Eyewear in Small Towns: Delia's Bold Choice
Meet Delia from Leamington, Ontario - a small-town fashionista breaking all the rules! Delia decided to step up her style game with a...
Feb 21, 20242 min read


Extraordinary Eyewear Designs Unveiled at Mido 2024
I recently had the opportunity to attend the highly anticipated Mido Fair in Milan, Italy. As a buyer in the industry, I was thrilled to...
Feb 13, 20241 min read
Coming Soon...
Stay tuned for the latest trends in eyewear
Jan 18, 20241 min read
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