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MIDO 2025: The Launchpad for Next-Gen Eyewear Trends

Writer's picture: jordankniaziewjordankniaziew

As we approach the end of January and look ahead to February, one event is rapidly approaching on our horizon: the prestigious MIDO Eyewear Show at Fiera Milano Rho, starting on February 8th. Just two weeks away, this isn't merely another tradeshow; it's a global phenomenon—a vibrant hub where the entire eyewear supply chain gathers to showcase, innovate, and set the trends that will define eyewear fashion worldwide.


We're thrilled to announce that this year marks our second participation at MIDO. Our debut at the event last year was a monumental success, and we are eagerly looking forward to building on the relationships we established in 2024. Our excitement is palpable as we anticipate reconnecting with our valued partners and forging new alliances to bring the best quality, most trendy, and greatest value eyewear to our communities in Southwestern Ontario.


At MIDO 2025, our focus will be on expanding the portfolio of our cherished Foundation Eyewear brand. Our diverse collections—BRILLIANZE, JORDAN, SOUTHWEST, EVERWEST, SHADEWEST, and Bounce—have already captured the imagination of many. Each collection tells its own story, seamlessly blending style, comfort, and innovation.


Our aim this year is to deepen the collaboration with our partners while exploring new opportunities to enhance and introduce fresh designs. We are committed to delivering high-quality eyewear that meets the evolving demands of our patients, solidifying our position as one of Canada's leading independent eyewear companies.


MIDO is much more than a showcase; it's the heartbeat of the eyewear industry. With over 1,200 exhibitors from 50 countries and attendees from 160 nations, it's the place where the global eyewear community comes together. Among the seven pavilions and eight exhibition areas, every nuance of the industry is explored—from lenses and machinery to frames, cases, and cutting-edge technologies.


MIDO plays a crucial role in setting the tone for the rest of 2025. Here, industry leaders unveil what's next, offering a glimpse into which styles and trends will dominate globally. This dynamic exchange of ideas is instrumental in propelling brands like ours into the future.




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